Red bull Assignment Example | Topics and Well Written Essays - 4000 words

Red bull - Assignment Example The energy drink was inspired by a popular Thai drink named Krafting Daeng that was suggested for jet lag remedy. The owner of Krafting Daeng was requested to manufacture and market a new energy drink with completely new flavor. The main objective of Red Bull was to sell energy drink with a unique taste that appealed to the people living in the western countries. It sold more than one million cans in its first year and decided to expand into UK, USA, Hungary and Germany during the tenure 1992 to 1997. The company’s slogan â€Å"Red Bull gives you wings† defined the drink appropriately. However, there has been certain health risks associated with the drinks. The reason was that the ingredients of the drink contained high levels of caffeine which led to the cardiovascular diseases. However, the popularity of the company had soared and it began to promote a series of flagship events in the sports world. Situation Analysis Market Analysis of Energy Drinks Presently, the ene rgy and sports drink market is increasing steadily and has been gaining popularity among the teenagers and young adults. The sports and energy drink market saw a major increase in the sales growth of 13 percent in the year 2011 compared to an industry growth of 11 percent in the year 2010 (EuroMonitor International, 2012). There has been a rapid increase in the demand of branded and local energy drinks. In the UK Lucozade, GlaxoSmithKline was a leader in the sports and nutritional drink market and accounted for a 40 percent market share (EuroMonitor International, 2012). The sales of Lucozade were ?498 million in the year 2011 (EuroMonitor International, 2012). It is estimated that the sports and energy drink market would further grow at 5 percent in the UK (EuroMonitor International, 2012).It has been observed that in spite of the economic slowdown the beverage market has been growing steadily. Among the beverages there has been a tremendous increase in the sales of soft drinks and energy drinks especially in United Kingdom. In the year 2011 there was an increase of sales of carbonated drinks by 24 percent from 2010. In spite of health risks associated with these beverages and increase in the demand and sales of the energy drinks have been commendable especially among the youth and teenagers. The industry is dominated by established and popular companies like Coca Cola, Pepsi Co ltd, Red Bull etc (Polis, 2013). Penetration of the established companies into energy and nutritional drink segment has helped the companies in diversification of risk amidst this economic slowdown (Key Note, 2012). Figure 1: Market Share of Energy Drink Brands Source: (Energy Fiend, 2013) 5C of Red Bull The 5C analysis will helps us in understanding the macro, micro environmental and internal factors that affects the beverage market. It is one of the most instrumental tools used for identifying the important issues that require immediate attention and is also regarded as a checklist for managerial decision making. Customer: The drink is available at 8 oz, 12 oz, 16 oz and 20 oz can sizes and

Credibility of International Human Rights Organizations Term Paper

Credibility of International Human Rights Organizations - Term Paper Example The organizations play their roles through mobilizing people and confronting any institution or individuals who are acting in an injustice or inhuman manner, thus jeopardizing the dignity of humanity. The International Human Rights Organizations monitors basic human right issues all over the world and promote their views on such issues (Barsh, 113). They undertake their responsibilities through lobbying and advocacy, trying to convince the United Nations as well as other national governments to adopt their established policies on human rights and freedoms (Emilie and Kiyoteru, 407). Such International Human Rights Organizations have observers in many regions of the world where they monitor and give their views on the violation and abuse of human rights in those regions. To protect and promote human rights the world over, such organizations collaborates with other regional and locally based organizations, as well as human rights defenders, to mobilize, lobby and advocate for non-viola tion of basic human rights by governments and other institutions (James and Peter, 276). However, the idea of human rights protection have been overemphasized in the last two decades, with human rights organization taking the center stage in running the affairs of the people. More than ever in the world, human rights organizations have been integrated in each aspect of a countries affair, having the media focus on them and huge budget allocations channeled towards them (Emilie and Ron, 375). The support for human rights organization has been immense from the public, since they perceive such organizations as their protector against the violations of their basic freedoms and rights by the government. Therefore, human rights organizations have become an effective platform through which people advocate for their rights and seek redress whenever their freedoms and rights are violated. Thus, the reputation of International Human Rights Organizations has grown bigger than of many other lea ding corporations (Emilie and Kiyoteru, 407). Though in the 1970s such organizations were excluded in the main global policy circles, these has changed with any policy involving finance, security and power incorporating these organizations at the center stage of such issues. Thus, human rights have been integrated in the global culture, where every aspect of human interaction has to be aligned based on the policies and views promoting human rights and freedoms. Social change in the developing world is greatly imparted by the International Human Rights Organizations, as any aspect of social change in such countries has to be monitored and assessed based on how it suits the established policies by these organizations. For such organizations, two basic issues are fundamental for their success in actively playing their roles. The first of this fundamental task is to persuade the political, social, and economic elites that human rights are universal and desirable for all, and thus they s hould be promoted at whatever cost (Emilie and Ron, 375). This can be achieved through having politicians and other social elites prioritize human right issues in their meetings and forums. Journalists and bureaucrats have an enormous role to play in promoting these issues through articulating them in media. The second tasks are translating the human rights language and policies into a reality and have such